How Do You Write An Effective Telemarketing Script?
An effective telemarketing script, first and foremost, keeps the person on the receiving end of the call interested enough to stay on the line. To do this, the telemarketer must capture the attention of the potential client early, not losing them in the required legal language at the top of the call. Brevity, clarity and immediacy will most likely to keep a respondent on the line. Write a compelling lead. According to Diana Mey, a company that crusades against telemarketers, a survey revealed that 98 percent of respondents said telemarketing calls made them “angry.” This overwhelming bias against the telemarketer makes it essential to prove within the first 10 seconds that the call is worth taking. A lead is essentially the beginning of the call, in which the telemarketer introduces himself and reads any compulsory legal jargon. Because this portion is likely to be particularly uninteresting to the average person, it is important to put in some bit of potentially compelling information
