How Do You Write An Effective Business Case Study?
Business case studies, which highlight successful implementations of products and services at specific customers, can be effective marketing tools. They demonstrate the effectiveness of a company’s products and services in real-world examples and include testimonials from real customer contacts. Writing an effective case study requires careful research and a commitment to truthfulness and full disclosure. Step 1 Select a relevant, satisfied and recent customer. Evaluate your current customer base to identify customers that fit your target market by size, products and services purchased and common implementation practices. Conduct surveys with key contacts to ensure that they’re fully satisfied with your company and are willing to serve as positive references. Only consider customers with whom you’ve done business within the last year or so, to be sure that the case study will be fully relevant to your current product and service offerings. Step 2 Gain the required approvals. Follow all
