How Do You Write Ads And Create Landing Pages For PPC?
You’ve developed a great list of keywords, now what? • Get organized. Whether it be in categories (Yahoo) or AdGroups (Google), it is important to have all of your keywords placed in logically themed groups. There are endless ways to group keywords, but usually I see keywords grouped by either geographical targeting (i.e. digital camera San Jose, buy a digital camera in San Jose), phases of the buying cycle (i.e. camera, buy a camera, buy a Canon digital camera, buy a Canon PowerShot SD500), or common theme (i.e. 3 mega pixel digital camera, 3 mp camera). Putting your keywords in these different buckets makes your campaigns much easier to manage and track. • Get targeted. Too often people are driving their ads to incorrect landing pages on their sites. Yesterday, I clicked on an ad for a Canon Powershot SD500 digital camera and it took me to a general digital camera page. I eventually landed on the page I was looking for, but it took two extra clicks. Can you imagine how much better co
