How Do You Write A Survey Or Questionnaire?
A questionnaire or written survey is a simple, productive tool to aid you in obtaining constructive feedback from both existing and potential customers. Step 1 Decide what information you want to gather from the survey. Step 2 Keep the survey as short as possible, asking only those questions that will provide the information you need. Step 3 Use a casual, conversational style, making the questions easy for almost anyone to understand. Step 4 Structure the survey so that the questions follow a logical order and evolve from general to specific. Step 5 Use multiple-choice questions whenever possible. This helps the respondent to better understand the purpose of your question and will reduce the time it takes to complete the questionnaire. Step 6 Avoid leading questions that might generate false positive responses. For example, the question “How great was the service provided by our excellent waiters?” should be “How was the service provided by our waiters?” Step 7 Use the same rating scal
