How Do You Write A Summation Lead?
The style of lead you choose is directly related to your subject matter. A summation lead is a straight hard news lead. But it also works well with the frivolous–with a rather dry sense of humor, you can use a hard news lead to report on fashion or other light-hearted topics. Choose a summation lead when all else has failed, because you are in a hurry or to play on the trite and silly–making it sound serious, with a dry sense of humor. Use this lead to lessen the lightness or frivolousness, on the other hand, by not giving into the absurdity. Just report and state the facts, especially if your job in this case is just to report. Mold the lead by its simplicity. Since there’s no overlay of style or expectations as with other leads like anecdotal or tease, for instance, let the lead take on the personality and tone of your subject matter. Remember to give the basic news up front with a summation lead in your journalism writing. Just give the facts. Be concise. Be clear. Take that summa
