How Do You Write A Successful Classified Ad?
There is an art to creating a classified ad. In a few simple words, you can gain new customers for your business, find a stray’s owner, or sell the boat you never use. All it takes is a little practice and some carefully chosen words. Start with keywords. Pay to have them boldfaced. People skimming the classifieds will not notice your ad unless it grabs their attention within the first three words. Skip ambiguous phrases such as “For Sale” or “Up For Grabs.” “1988 Harley Soft-tail” or “New Exercise Machine” is a much better opening. Create a classified ad with urgency. The ad must sound as though written in a hurry by a busy person. Keep it short and end with a phrase such as “First $25 takes it home,” or “First come, first served.” You need only a few sentences to gain the reader’s attention. Detailed information is better suited to a phone conversation. Be descriptive. Explain all appropriate details. Consider year, size and condition. Utilize hot-button terms like “Brand new”, “Anti
