How Do You Write A Sales Strategy Plan?
A well-planned sales strategy is the difference between success and failure. Luck has little place in successful business ventures, and it isn’t just folk wisdom but genuine wisdom to say that failing to plan means planning to fail. A sales strategy should be individual to each sales need and goal. A thorough planning process involves understanding the financial and the administrative concerns in addition to the conversion and tactical concerns. Understand your resource availability and mobilization possiblity. Figure out the size of your sales budget. Know what kind of a conversion rate you need to succeed. Gauge the success–and remember the availability–of your sales team. Large-scale opportunities shouldn’t be ruled out as a sales strategy to those with smaller budgets or businesses with smaller goals. However, you must understand your goals: if you just need to move last year’s inventory, you don’t need to rocket launch last year’s product (at the risk of the new year’s inventory
