How Do You Write A Real Estate Advertisement?
More than ever before, homeowners are selling their homes on their own, without using real-estate agents. When placing ads in a homes-for-sale publication or website, the information included in these ads must entice the reader into actually taking a closer look at your home. While you want to portray your home in the best possible light, you do not want to misrepresent any aspect of what your home has to offer. Begin by looking through real-estate ads online to give you some general ideas about the format and the kind of language used in the ads. If you will be posting photos, your job will be easier, but it is best to write the copy so that it gives a description of your home that is comprehensive enough to stand on its own without the photos. List your address. Of course this may sound obvious, but many realtors do not list the address for several reasons. One of these is a privacy issue; another is the reasoning that potential buyers might be so intrigued by the ad that they might
