How Do You Write A Radio Advertisement?
Whether you are trying to spread the word about an upcoming event or simply inform the public about your company’s services, a radio advertisement can be one of the most effective ways of communicating. Read on to learn more. Be clear and concise. Radio ads are generally very short, anywhere from five seconds to sixty. Get to the point fast. On the radio, you must capture the audience right away or they won’t hear any of the pertinent information. If you are advertising an event, be explicit but frugal with details. Give them the date, time and location. Any more information will cloud the message. Try to capture your message in one or two lines at the most. Again, listeners do not have the visual assistance they do when watching TV or reading a print ad.
