How Do You Write A Public Relations Plan?
Public relations plans define the objectives of efforts by companies to achieve specific goals. When you write a public relations plan, you should first select the audience with whom you wish to share information. You’ll then need to find the best way to convey that information, be it press releases, television spots or other avenues. By defining your purpose and keeping your plan in line, you’ll achieve remarkable results. Decide why you (or your clients) need a public relations plan. Do you want to develop company name recognition or announce a new product? Perhaps your organization received recent good or bad press, presenting you with issues to address. Determine what you’ll do with the plan once you’ve written it. Define the message of the plan and to whom you wish to direct the message. Decide how you’ll get the message to your target audience, such as email campaigns, press releases, mass mailings or concentrated ad blitzes. Write the plan with clear, simple sentences and no typ
