How Do You Write A Proper Press Release?
Self-promotion plays a big part in the success of any business. Publicity generated by press releases is free, and often the coverage is far more extensive than anything you could have hoped to say in an ad. Keep in mind that your goal is to attract favorable media attention while following these steps. Step 1 Decide why you are writing a press release and determine your focus. Step 2 Keep it short and to the point. Usually, press releases are no more than one page. Step 3 Print the words “FOR IMMEDIATE RELEASE” in the top left-hand margin in all caps. Follow this line with relevant contact information: name, title, address, phone number, email address. Step 4 Create a headline and center it in bold type just above the first line of the body of the press release. Headlines typically highlight the most important, significant or shocking fact in the release. Step 5 Create a dateline – the first line of the body of your press release – that includes the city where the release is generated
