How Do You Write A Marketing Research Report?
For some marketers, analyzing trends, compiling facts, drawing charts and undertaking research with due diligence is the easy part. Arranging words, formatting the report, articulating conclusions and making recommendations is not so easy. However, there is no reason to worry. Here are specific steps to follow so that you will turn out a market research report that is not just adequate, but an outstanding example of your ability to get to the heart of the matter while building your reputation as a master of marketing. Select the most attention-getting or profound fact you unearthed while undertaking your research and turn it into an introductory paragraph. Researchers say the average amount of time readers are willing to give an introduction is seven seconds. You’ll have the luxury of a few more since your market research report will be required reading, but offer readers this reassurance: “If the rest of this is as interesting as the introduction, I can’t wait to read it.” Draft a bac
