How Do You Write A Marketing Plan For Real Estate?
A solid real estate marketing plan can increase your earnings potential. The process of creating the plan will help you to focus on critical factors including what sets your business apart from other real estate firms, who your clients are and the easiest ways you can reach your clients for minimal cost. Be clear and concise in your writing as you may find it beneficial to return to your marketing plan several times throughout the year to ensure that you are tracking toward your clearly defined goals. Create an executive summary for your real estate business. Define the nature of your business including if your firm focuses on commercial or residential properties. Note previous milestones and achievements you have had as a real estate agent. \Write up a mission statement. For example, your statement could read, “To be in the top 15 percent of real estate agents in Bucks County, Pennsylvania who increases client mortgage loan success rates by 25 percent within the second year of operati