How Do You Write A Marketing Plan For A New Product?
Entrepreneurs use marketing plans for several reasons: finding out their market, clientele and competitors, outlining a plan for getting and keeping customers, and recognizing and predicting change. The main factor of a good marketing plan is to knowing the customer, what he likes and doesn’t like, and what she expects. It also helps you know your competition, related products, strengths and weaknesses. Determining these factors can help you understand who your competition is and recognize changes in the market. Remember the four P’s of marketing. To obtain your goal, your plan should have the standard method of product, price, place and promotion. Describe your target market. You can do this in many ways including: age, gender, career, income level or where customers live. If you have few resources, directly promoting to those customers you think will buy your product is beneficial. When you get more customers, you might have to change this part of your plan. Recognize your competitio
