How Do You Write A Marketing Email?
Email is an easy and effective marketing tool. You can send out a marketing message to hundreds or even thousands of people with one click. If you don’t write an effective message, however, people will simply ignore or delete it. You must know how to catch their attention and take action, so they will buy your product or service. Define the characteristics of the target audience for your marketing email. Think about the age range, income level and other demographic statistics. You would write a much different marketing email for young adults than you would for parents or baby boomers. Make a list of the most important benefits of your product or service. The reader of a marketing email wants to know, “What’s in it for me?” The information should solve a problem or offer some other tangible benefit. You have to be prepared to hook readers with the benefits to hold their interest and get them to take action. Keep your marketing emails short. People tend to scan their email messages. If y
