How Do You Write A Guerrilla Marketing Plan?
Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company how to market a product or service to a specific target market and helps a company remain focused on its marketing objectives. Developed by Jay Conrad Levinson, the father of Guerrilla Marketing, a Guerrilla Marketing Plan is a condensed version of a corporate marketing plan. It focuses primarily on the most powerful income producing strategies needed to generate sales. While a Corporate Marketing Plan may be 20+ pages long and full of detailed market research and competitive analysis, a Guerrilla Marketing Plan is short (3-5 pages) and focuses on the marketing strategies you will use to produce sales immediately. A Guerrilla Marketing Plan should include the following strategic marketing information: 1. Define your product or service. 2. What major problem does your product or service solve? 3. Determine who most needs the product/service being sold. Who is your target mar
