How Do You Write A Fundraising Letter?
Writing a successful fundraising letter is an easy way to generate money for your organization or cause without incurring significant costs or requiring a lot of time. However, writing a compelling letter for the purpose of raising funds is more difficult than it looks. But with a mission, a few tips and concentrated writing time, you too can craft a profitable fundraising letter. Step 1 Plan before writing. What is the purpose of your organization? Why are you soliciting money now? What new programs have you recently introduced? What success story or upcoming challenge do you need to share with your members? Write a single-sentence mission statement before you start work on your letter. Step 2 Gather your mailing list. Whether it is past supporters, alumni, magazine subscribers or a generic mailing list, you need to identify your audience. Know to whom you are writing. Step 3 Keep a specific person in mind when writing your letter. If you are writing to alumni, recall a specific alum