How Do You Write A Business Forecast?
Businesses do not like uncertainty, yet uncertainty is an inevitable part of all businesses. Having certainty allows businesses to plan for the future and make decisions that maximize profit. Not having certainty means businesses have to guess at the effects that their actions will have on the marketplace and also forces businesses to engage in forecasting in order to make the most appropriate business decisions. These forecasts must often be communicated in a written form so that they can be sent throughout an office in e-mails and reports. Study data collected through market research, such as sales numbers and surveys. Establish a cause-and-effect relationship between actions that are carried out by the business and the effects that these actions have on the business and the market. Assess all of the things that the business will be doing, such as product creation, advertising and customer-service efforts. Explain the current market situation, such as the demand for some products and
