How Do You Write A Branding Print Ad?
An ad with a focus on creating awareness for an ad is different than product or service advertising, which has a specific call to action at the end, driving potential customers to do something. Branding simply requires that an association be made with the brand name. If an ad does its job well, it will be a positive and memorable association that drives its audience to become a new user of the product or service. Create a message that resonates. For a message to resonate, first identify your audience, then highlight the benefits or distinguishing features of your product or service. This is a must to make your product stand out from competitors. Realize in writing your copy that successful copy always combines psychology, logic and creativity. An ad must be persuasive, or it must pull on some other emotional appeal; this is the psychological aspect. Next, it must be logical, meaning, to the target consumer, it must present a valid reason why it might be worth giving a try–does it save
