How Do You Write A Basic Marketing Plan?
Writing a solid marketing plan is essential for all businesses, yet most business conduct marketing on an ad hoc basis. A good marketing plan provides a blueprint for all promotional activities. The basic strategy guides all media choices, while communications points that are outlined in the plan keep the company’s messages on target. Tactics, enacted each quarter, keep the company’s goods and services before the customers, building brand and mindshare. Metrics, such as budgets and goal, provide quantitative benchmarks so that executives can assess the success or failure of the tactics. Writing a good marketing plan takes time, and often requires multiple drafts. The instructions provided here are for those just learning to write a basic marketing plan. For those who are more familiar with marketing, the American Marketing Association or another trade association can provide further details on various points contained in a marketing plan. If you need to write a SWOT analysis, please se
