How Do You Write A 5-Minute Marketing Plan?
Sure professional marketeers have spent years at university and in the workplace honing their craft, but what happens when the bank calls and says they need your marketing plan before they’ll consider lending your new business money? The answer is to write a 5-minute marketing plan. WRITE IT DOWN. A classic marketing mix is made up of the Four Ps. On a piece of paper write down four headings and get ready to brainstorm: Product, Price, Place, Promotion. Remember, brainstorming is like letting ideas stream onto the paper – don’t second guess yourself or use an eraser. Your work can be cleaned up later. DESCRIBE YOUR PRODUCT. This describes the product or service you are selling. Be clear in describing your product and matching it with the value it represents. Depending on how much time you have to get your plan together, be as specific as you can. SET YOUR PRICE. This is the amount you charge for your product. Set your price too high for your product and sales will trickle to a stop. Ch
