How Do You Use The Six Laws Of Persuasion During A Negotiation?
The six laws of persuasion are a series of basic guidelines developed by psychologist Robert Cialdini. These guidelines are based on the idea that depending on certain stimuli presented to an individual, his behavior can be predicted. These laws are the foundation of advertising and sales departments all over the world, and mastering them will allow you not only to be able to move a negotiation in your favor, but also to control the influence others have on you. If you use, or at least just keep in mind, the six laws of persuasion during a negotiation, you’re already one step ahead of the game. Step 1 Apply the Law of Reciprocity. This falls under the concept of “tit-for-tat” in that you bring to the negotiation table what you have, or are willing to give, and your opponent will then bring what he feels is a fair trade for that particular amount or item. For example, in a negotiation for a new car, you simply state that you have a certain amount of money to spend on a vehicle and will
