How Do You Use Mind Mapping Software To Create A Marketing Plan?
Mind Mapping has come a long way from the days of colored crayons on large sheets of paper. Today’s mind mapping software helps you create marketing plans easier by letting you switch between the big picture view to focus on individual project details. Read on to learn more. Position your business. Start by focusing on what makes you different, or better than your competition. Identify a market niche that you could dominate. Create persona icons that represent your potential customers and what they want. Each persona should have its own set of characteristics that represent a segment of your market. Create new personas for each market segment. Put together a creative brief defining the goals and objectives of each project. The creative brief also delegates tasks and responsibilities, and specifies work start and due dates. Use mind mapping software to link and share computer files. Display only 3 months of marketing on each mind map. This reduces the amount of information and text on e
