How Do You Use Media Relations Techniques?
Media-relations experts are often criticized for their ability to spin stories, craft tales and blast news. The techniques applied in media relations are mimicked in a variety of careers, and even in our personal life. Using media-relations techniques can improve your business, sales, career and life in general. Here are tips on how to use media-relations techniques to help you get ahead. Research and prepare. Top media experts spend time knowing their subject and preparing for the worst-case scenario. Having all your ducks in a row before a media event, press conference, press release or conference will create maximum results. Write catchy copy. Generic, long and boring text will turn readers off. Make your writing short, snappy and sizzling with smart word choices. Use a thesaurus to look up more interesting words. Email subject lines are no exception. The key is to have the reader want to read what is written right away. Tell the truth. Exaggeration will fall flat. News should not b
