How Do You Use Local Search Marketing Part Two?
In the previous article, I explained how Google local search marketing includes more local search returns. This new emphasis is important for business in several ways. For example, the addition of customer reviews in search results. These customer reviews give your business an opportunity to advance in search engine rankings. They also give your web-savvy competitors an opportunity to hurt your business in a dramatic fashion. Local search marketing and reputation management are keys to small business success. First, do a local search within your business category. For example, “your city video production companies”. You will see the roster of all your competitors in your city (and perhaps some competitors that you didn’t know about). As the previous article discussed more fully, there are now opportunities for customers to include reviews of your services. These reviews help determine if you are ranked first or last within your business group. To get to the top of local listings, you m
