How Do You Use Food Images In Advertising?
Pictures tell a thousand words…especially in advertisements. When advertising food products, marketers must create drool-inducing pictures; otherwise, the product will go unnoticed. These food images must drive consumers to get up and purchase the advertised food. A few simple rules will help you gain those consumers’ attention. Prepare the food and photographic backdrop. Create a simple background by finding a room with plain walls and a plain tablecloth. Choose the freshest, largest and most colorful ingredients during preparation. Plate the food either centrally or a touch to one side. Create extra gloss on the food by using an acrylic spray. Treat this photo shoot as you would any other photo shoot–using basic photographic principles. Aim for soft shadows, good exposure and vibrant colors. Experiment with your focal point, film ISO speeds and apertures on your camera, and pay close attention to compositional balance. Use a tripod if you aren’t going to be stable enough to keep y
