How Do You Use Customer Feedback To Inform Product Design Decisions?
So you’re planning to develop a new product, and want to know which features will be most important to potential buyers and which could be nice to have, but not critical. Maybe you want to estimate how adding a specific attribute could change potential market adoption. These are obviously important questions. So, how to get the answers? In many product categories, the best choice is to conduct primary market research to get direct feedback from your target market. In some cases, qualitative feedback is fine-depending on your budget and analysis needs. But more commonly, in order to make firm decisions about product design, quantitative market research is the best choice. If you want reliable conclusions about the priority ranking of 10 potential product features, you need hard market research data. [Do exceptions exist? Yes. There are some product categories and contexts in which primary market research is unlikely to yield reliable results. If you are wondering if you might be in that
