How Do You Use CRM Software For Competitive Analysis?
In spite of the current economic environment, people are still buying products and services. However, with sales volume lower and margins tighter than they have been for a while, competition for each piece of business is substantial. Competitor analysis using your Customer Relationship Management (CRM) system can give you a significant competitive advantage and this could be pivotal to success. The key to beating competitors is to be a little bit better than them and to work a lot harder than them. Knowing who your competition is and what their strengths and weaknesses are can only help you. However in order to gather the information to carry out competitor analysis there is an internal cultural change needed as sales people need to begin to ask who they are against in terms of competition. Making this standard practice can take a bit of getting used to. Customer Relationship Management (CRM) Solutions can be used as a central point for storing information about your contacts and compe
