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How Do You Use An Opt-In Email List For Marketing?

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How Do You Use An Opt-In Email List For Marketing?

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An opt-in email list can be a valuable marketing tool. You can advertise directly to people who are already interested in your business, or who have shown an interest in similar marketing. Because list members need to opt in and can opt out whenever they want, you won’t be violating spam laws. You can either collect your own opt-in email list for marketing by giving customers a chance to sign up on your business website, or pay for a list of email addresses from a list broker. Choose an opt-in email list. If you already have your own opt-in email list that you’ve collected from an opt-in link in your business website or blog, that’s ideal, since you know they’re targeted to your business. If you don’t have enough email addresses yet, you can continue to collect more while using a paid list for your marketing campaign. If you pay to use email addresses from a list broker, look for a confirmed or double opt-in list, which means the subscribers have actually clicked to confirm they want t

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