How Do You Understand Consumer Buying Behaviour?
Consumer buying behavior includes any activities surrounding a purchase, including what happens before and after a customer buys your product. Understanding this behavior means you have to understand your customers, including how they live, think and feel. You have to know your products as well, so you can market to them effectively and product a brand they’ll be proud to talk about at the water cooler. Consumer buying behavior can be quite complex. Figure out if your brand is a high-involvement purchase. These types of major purchases present some type of risk to the customer, including personal, social or economic risk. Low-involvement purchases are more routine or impulsive and customers don’t think quite as much about them. Find your target market. The customers who buy your product most are the people you want to market to. You should know their demographics, social classes, attitudes and perceptions inside and out so you can tailor your products and advertisements to attract thei
