How Do You Turn A Car Into A Moving Advertisement?
• Find your target audience and plan to hit them hard. Are potential customers really going to see your car? It doesn’t help if you plan to wrap your car in bright, eye-popping graphics only to garage the beast! Are you in a high-traffic area where your customers drive,? Or, do you commute on the freeway? Are you parking the vehicle in a strategic spot where people stop and look around while at a stop light? Just remember, it’s like a mobile mini-billboard, and to maximize your exposure, you need to understand where potential customers are driving, walking, sitting, and looking. • Set aside a marketing budget and figure out what time of the day you want to target versus your driving/parking patterns. Maybe you spend $1,000 on having custom graphics printed for your vehicle and you throw another $1,000 into a scrolling LED billboard to catch the rest of your customers at dusk. Or, maybe you spend $500 on vinyl lettering and $100 on glow-in-the-dark signs. You just might be able to reach
