How Do You To Use Descriptive Statistics To Help You Understand Consumer Behavior?
Whether you have a big business or a single-person operation, the need for effective research and development is very important. One thing you will need to understand in this aspect is how to read and understand the descriptive statistics of a given set of data. This is important because it will give you an overall picture based on the numbers that have come in. Descriptive statistics can help you clearly see patterns and trends in your target consumers’ buying behavior. Graphical Summaries – Dispersion Graphs Graphical summaries are used in descriptive statistics to show how the collected data is spread. There are two main kinds of graphical summaries which are often used. The first is known as the dispersion graph – these are also known as dot plots and they place data values in relation to other data values along a given number line. Dispersion graphs are specifically used to look for areas of concentration, gaps and any atypical data. Graphical Summaries – Histograms Histograms are
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