How Do You Test A Small Business Marketing Campaign?
Now that you have launched your small business marketing campaign it’s time to analyze it’s performance so you know if half or all of your business success dreams will come true. The process of measuring a small business marketing campaign’s performance can seem daunting but you will never really know: If your Website has been optimized for additional sales If your Webcast performed up to your expectations If your Mailings are reaching the right people and the right people are reading them If your Email list is packed with prospective customers or junk email addresses If your Radio and Television ads are performing above cost unless you analyze your small business marketing campaign. Business success is measured in many ways, so you need to look further than if your sales go up after a advertising program. Take some time and make sure that you are spending what your need to spend on what you need to spend it on. Gather the Information Needed: In order to properly analyze your small bus
