How Do You Start Marketing A New Product?
A new product requires marketing to let your customers know it exists and show them why they need it. Your customers also need to know how it will benefit them and solve their problems before they decide to purchase your product. How you market your new product determines its eventual success or failure. A good marketing plan ensures your marketing message will trigger the right emotional response in your target audience, leading to sales of your new product. Create a marketing plan that defines your target audience. Include the emotional triggers–the emotional response to a marketing campaign–of that audience. Create a timeline and sales objectives for your plan. Decide how many sales you would like before a certain deadline. Advertise your new product in the venues that your target audience visits. If your target audience watches television in the evenings, make sure your marketing message is displayed on television during the evenings. Vary your marketing message slightly to test
