How Do You Start An E-Magazine Business?
With so many people today getting the latest news from the Internet, some entrepreneurs have launched their own “ezines” with very little startup capital. Whether it’s to share your knowledge, help people connect with one another, or just provide an ongoing forum for fashion, food and fun, an e-magazine is one option for anyone who has always wanted to be at the helm of a new publishing enterprise. Identify what you’re really passionate about. This will constitute the primary focus of your magazine’s content and can be anything from the political scene to raising ferrets. Identify your target readership. If the topic you identified in Step 1 is too broad (i.e. “Life!”), you may be biting off more than you can chew and have a difficult time offering something for everyone. If your focus is too narrow, (i.e., “Penguins”), there may not be enough people who are interested in it, and you could have a problem attracting advertisers. Research your competition. If, for example, you are going
