How Do You Start A Sneaker Store?
Americans are big sneaker consumers. Starting a sneaker store could prove lucrative–however, the sneaker industry is also highly competitive. Many malls carry two to five athletic shoe stores. Plus department stores typically have their own shoe section. On top of that, anchor shoe stores such as Famous Footwear and Shoe Carnival can be found in most U.S. shopping centers. For your sneaker store to be competitive, you must set yourself apart by identifying a niche, demonstrating excellent customer service and offering competitive prices. Review shoe trade magazines or websites, such as Women’s Wear Daily for the latest footwear news (see Resources). This will help you identify your niche. While Nike, Reebok and ASICS are popular sneakers, you might be better off selling fashion sneakers such as those made by Sketchers, Diesel, Camper or Puma. In that case, instead of having athletic-themed accessories, you should consider more fashionable accessories, such as wallets, messenger bags,
