How Do You Start A Small Business?
The first thing you must learn is that not all marketing is equal, and that you need to know your market or you will be wasting your money. Most people use the shot gun approach. They spend a lot of money on all kinds of advertising and marketing hoping to hit a few people and get them to come into their business. This is not only a waste of time, money, and energy, but it’s also not very effective at all. The best, and only method in reality, is to learn as much as possible about your target market. Your target market is those people who are most likely to purchase what you have to offer. For example, you won’t find any advertising for making your vehicle look fancy, flashy, and really cool in magazines such as Women’s Health or anything like it. Why won’t you find them there? Because the people who offer those types of products know that women who read magazines such as Women’s Health are not the most likely people to buy what they offer. Instead, they put their advertising dollars i
