How Do You Sell Model Homes In A Down Market?
Selling a home in a down market is a challenge at best. Trying to sell model homes, either as an agent or a builder, can be even more difficult because you need to find buyers for several properties. By adopting a creative approach, you can still succeed in selling model homes, even in a slow market. Stage the homes. Staging helps buyers envision themselves living in a house. Furnish empty model homes before you show them to customers. Buy inexpensive furniture or rent furnishings from a staging company to decorate the homes until they are sold. Advertise. List the model homes on the real estate multiple listing service (MLS) and highlight their selling features. Also, post ads for the homes on classified ad websites or in your local newspapers and say specifically that they are model homes. Many buyers are interested in buying model homes because they usually include upgrades and/or special features. Using model homes as a key phrase in your listing can draw in potential buyers. Offer
