How Do You Sell Huge Life Insurance Policies?
In uncertain economic times, many people need to cut back on their current expenses and limit new ones. This may mean letting current life insurance policies lapse, not buying new policies, or buying less coverage. However, if you explain the importance of having a huge life insurance policy, the policy is much easier to sell. Whole life insurance policies are a combination of life insurance and investments. These policies are typically expensive, so the customer may not be able to afford a large policy. Term life insurance policies, which are only in effect for a certain number of years, are a much easier sell. Term life premiums are usually affordable, especially if the customer is young, in good health, and does not smoke. The customer will only buy as much life insurance as he can afford, so it’s usually better to push large term life insurance policies rather than whole life policies. Do the math with the customer. Some may think of life insurance as simply a means to pay for a fu
