How do you see Milo biting into Bournvitas share?
We don’t see Milo biting into Bournvita’s share (16 per cent). It will be the share of Horlicks which will come down. Market is growing at around six per cent. Our share has been steady. Milo is a very big brand, the biggest in the malted food segment worldwide. It is getting going and creating ripples. We are long establised as a malted food brand with Bournvita and it is coming into a market with an established malted food drink. It is too early to say what impact Milo will have. The company has managed to change its functionality in the last few years. Has this improved the penetration levels? We have significantly increased our distribution network by almost doubling the number. We are now moving from focusing primarily on metros to the more smaller towns. We don’t need to tap the rural market yet. It is an opportunity, but more difficult. Till now no chocolate confectionery maker has been able to track the issue of the rural market, more so because of the need for having proper in
