How do you see Indian brands coping when biggies like Wal-Mart and Sears make inroads into India?
A player like Wal-Mart operates in the mass-market segment and is a value player. As I mentioned earlier, we have different brands for different customer segments. Hence, we are not unduly worried about the entry of players like Wal-Mart. They will impact only the category of customers and brands operating in that space. Well-entrenched Indian brands in the premium and super-premium segment neednt worry at all. What kind of management (brand and marketing) do you profess for Indian textile companies to survive global competition? Indian textile companies need to identify and define their target customers and evolve strategies to satisfy their specific segments. One of the biggest strengths of international brands is the power and equity of their brandsthey have strong recall value. Hence, Indian companies need to focus on brand building in a big way. They need to dissect the different customer segments and clearly identify areas where they would like to operate and evolve strategies to
