How do you see India performing vis-À-vis other regions in the Ogilvy network?
India is a star; we got two offices in the region performing exceptionally and India performs disproportionately in terms of its creativity and soft skills and in a way that merits the relationship with the country – China’s infrastructure is more advanced than India’s but is much less advanced in soft skills. One thing we have to remember, and when I say this I am greeted by howls of disbelief, India is still a small market in terms of advertising; it’s about the size of Indonesia but is growing very fast. But we have to understand that it’s still a small market. However, for us it doesn’t have the same degree of smallness because we are exceptionally strong here. For me it’s an absolutely critical market but in total terms India lags way behind China by a large margin and the process is on of catching up fast. You may ask why is that? The reason is that Indian advertisers spend much smaller amounts on advertising as a percentage of their sales than other advertisers in Asia. And, if
