How Do You Run An Internet Radio Station?
While traditional AM/FM radio stations struggle to survive in today’s highly competitive world of broadcasting, Internet radio stations continue to flourish. With technology that is both affordable and easy to obtain, today’s net-savvy citizens are breaking down new barriers everyday and running either Internet radio stations or talk shows. But you need more than technical know-how to succeed in Internet radio. Determine your format. Maybe you want to offer a variety of programming or stay within a certain genre such as sports or politics. Either option is workable but you need to determine what audience you are hoping to reach. With a voracious appetite for information, Internet users are some of the most loyal audiences for information-based programming. Show off your expertise. Now that you have determined your format, bring on enthusiastic experts within whatever field you have decided to present. Keep in mind that many times Internet listeners are multi-tasking and you don’t want
