How Do You Run A Guerrilla Marketing Program?
• Be relevant. Your audience is fickle. Advertisements, billboards, radio, newspaper – they are bombarded all the time. Make your contact with them relevant to them, and you will win their heart. Flyer Distribution, Postering, Spokesmodels, Events, these are all great ways to communicate to your target audience, but you must be relevant. Promoting Coach Handbags at a Biker Convention is not relevant. Promoting Retirement Accounts to teenagers is not relevant. Think about your audience, get inside their heads. Think about what they like, and then you’ve got them. • Be where your audience is. An event may be high-traffic, but the traffic may be all wrong. Looks good on paper, but it doesn’t look so good when your street team arrives they realize it’s the wrong crowd. Your target audience has predictable behaviors, predictable patterns. If you understand your audience, understand their buying habits, understand where they like to be, and when you can have confidence that you guerrilla eff
