How Do You Run A Dance Clothing Business?
Running a dance clothing company differs from other clothing businesses in various ways. First, the dance clothing business caters to a niche market, which is itself composed of different segments. Additionally, men, women and children wear dance clothing, whereas other clothing stores often cater to only one of these categories. Also, there are only a handful of dance clothing manufacturers, such as Bloch and Capezio. For this reason, your merchandise won’t significantly differ from that sold at another dance clothing shop. Finally, most clothing has a certain season where it’s worn, but not dance. Any time of year is a good time to wear a leotard, tights and pointe shoes on stage. Though these traits of the dance clothing business appear limiting, they frame the company, streamlining its purpose, so that as an owner you have to think less about what to sell as opposed to how to sell it. Determine what style of merchandise you’re selling based on what needs are in your area. There are
