How Do You Research Cause-Related Marketing Programs?
Today it seems that there are charitable causes behind almost every purchase we make ranging from buying “pink” for breast cancer awareness to saving the rain forests and so much more. While the idea behind a portion of proceeds going to a good cause, how do we really know if a cause-related marketing program is really benefiting the charity it claims? Here are some quick things to consider before making the choice to support any given program. Does the program mean something to you? If the cause-related program supports a cause you hold dear, then it is something to consider looking further into. Think about the details of the program and consider whether it seems like it makes sense to you. Choosing a charitable program to support is a personal choice as well as a logical one. If you believe in it, that’s the first step. How will the benefiting non-profit organization use the funds raised? Any cause-related program you choose to support should clearly outline and state what any fundi
