How Do You Put Viral Marketing In Birthday Messages?
Add yet another possibility to the many venues for viral marketing; that’s right, a birthday offers new opportunities to introduce a different kind of message. Viral marketing, popularly identified as a brand-based or other persuasive message that is seen and passed on, is probably pertinent to almost any holiday, but birthdays in particular; as specialized events, pave the way for associative messages in ways that enterprising advertisers have learned not to ignore. Stamp props. Get a discrete decal or branding icon onto streamers, party hats, napkins, or other birthday items. Branding these accessories is a great way to get passive associations into the heads of participants. Create brand-associated party games. This one is tricky: getting your message or brand into play means introducing a game to a crowd, either through personal demonstration or by using printed instructions and materials distributed at parties. Brainstorm ways to start a whole new buzz through a simple birthday ga
