How Do You Put Together A Greeting Card Business Portfolio?
If you have an interest in the greeting card industry–as a sales rep, designer, artist, writer or marketer–having a great portfolio from which to conduct your presentations can mean the difference between landing jobs, clients or sales and walking away empty-handed. Greeting cards are still today’s best impulse choice in terms of targeted message, appeal and price. To put your own greeting card portfolio together, start with samples and a terrific-looking carry case, and you’ll be confident about meeting with any audience right now, or in the future. Prepare early. Waiting until the day before a presentation isn’t always the best way to get yourself into the right frame of mind for an important meeting. Find out a bit about the company or person you’ll be pitching, then choose representative samples from your inventory of greeting cards. Some should be your best work. Others should be included to appeal to the client. Select the right portfolio type. Once upon a time, a black portfol
