How Do You Promote A New Product And Marketing Activities?
Promotion constitutes a variety of elements and tools that communicate the benefits and strengths of your new product or service. Ensuring that your marketing and sales teams execute the right promotional tools to the right audience can solidify your product’s brand, as well as position your company favorably among the competition. Companies use a variety of tactics to promote a new product, ranging from public relations and advertising to social media and personal selling. Assess the competitive landscape and marketing situation for your product or service. This is very important, since competitors with similar products or services may have significant influence and challenge your entry into the market. Discerning who your competitors are and where their strengths and weaknesses lie can significantly impact the effectiveness of your promotional strategy. Develop a concrete marketing plan. Identify the promotional elements that you’ll use to inform the public about your new product or
