How Do You Present New Advertising Ideas In A Creative Department?
Having a great advertising idea means very little if you do not pitch it to the right people in the creative department. While there is more involved than simply coming up with a great idea for an ad, if you believe strongly enough, you can put together a successful pitch. The key is to do the legwork, be ready to answer any and all questions and present the ad with the same enthusiasm you felt when the idea came to you in the first place. Inquire as to who is in charge of advertising. Don’t waste time pitching ideas to people who will not benefit from them. Ask the individual in charge if they are accepting advertising ideas and what the procedure is for submitting them. Outline your proposed idea. Putting the presentation down on paper will help you focus and organize your thoughts. Concentrate on benefits. Not only will your ad need to demonstrate the ways the company can fulfill a need to the benefit of one or many, your presentation will need to focus on how the ad can benefit the
